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Our Story

About Us

 

Health IS Wealth® is a brain longevity and anti-aging focused company.

Founded in 2017, we are a proudly Canadian natural health products manufacturer, wholesaler and retailer headquartered in Surrey, BC Canada. Health IS Wealth formulates innovative and synergistic natural health supplements to help individuals reduce the risk of dementia and improve their cognitive health and overall wellness.

Our 3 core MEND products BrainMEND®, GutMEND® (coming soon), and SleepMEND® were formulated to work in unison to have the greatest potential to reduce the risk of dementia. Our 2 additional products LION’S MANE and COLLAGEN further optimize immunity, digestive, and anti-aging health.

Each of our products are custom blends of powerful ingredients, extensively researched and sourced to ensure the highest quality, purest and most effective raw supplements, vitamins, and herbs. Locally manufactured to exceed Health Canada quality standards.

 

Our Story :: Our MEND Story 

Health IS Wealth is founded on a combination of tragedy, passion and scientific savvy. It was created by Sunny Rodhey who is an experienced Scientist with a vast knowledge of traditional herbs and unique ingredients, biochemistry and toxicology. 

After several diagnoses of Alzheimer's and related disorders in his immediate and extended family, Rodhey turned tragedy into an impact-driven business.

Rodhey’s father, two of his siblings, as well as one of his mother's siblings were diagnosed with Alzheimer's, Parkinson's or Mild Cognitive Impairment (MCI) between 2004 and 2014. Sadly, Rodhey’s father and elder brother have passed away.

These tragedies served as motivation and inspiration to research and formulate our first product -  BrainMEND®: a safe, innovative and effective natural health product recommended to support cognitive health and brain function. BrainMEND was formulated for all adults concerned about their brain health, regardless of whether or not they are showing symptoms of cognitive decline and for those wanting to ensure that they are consuming important brain specific nutrients on a daily basis.

The name of our company, Health IS Wealth, was chosen as a powerful statement and crucial reminder that there is no greater wealth than health; without health there is no quality of life. 

Our Mission - Health IS Wealth is dedicated to using advanced research to formulate innovative and synergistic natural health products of the highest quality to help individuals reduce the risk of dementia and improve their cognitive health and overall wellness.

Our Values - represent the guiding principles that are most important to us: H.E.A.L.T.H. stands for Honesty, Excellence, Accountability, Loyalty, Transparency and Harmony!

Giving Back - Health IS Wealth is dedicated to supporting the Alzheimer's Society of Canada and donates 5% of annual profits toward their programs helping patients, families and caregivers and their global effort in the research and development of a cure for this devastating disease that robs a person's memory and leads to the destruction of everyday functioning and quality of life. 

 

Our Health IS Wealth® MEND Story

The idea for our series of Health IS Wealth MEND products is based upon a highly innovative therapeutic protocol to potentially prevent or reverse cognitive decline. It involves multiple components designed to achieve Metabolic Enhancement for Neurodegeneration (MEND).

MEND incorporates dietary adjustments (eliminating processed foods and simple carbs and eating more fruits, vegetables and fish), stress reduction, hormone balance, sleep optimization, plus the integration of varied cognitive activities and certain vitamins and supplements to the patient’s regular routine.

Our proprietary Health IS Wealth MEND products BrainMEND®, GutMEND®, SleepMEND® plus LION’S MANE and COLLAGEN blend specific nutrients that research shows as having the most potential to support brain, sleep, immunity, digestive, and anti-aging health. 

We then extensively researched the best combination of ingredients and developed custom blends that are scientifically formulated based on human clinical studies - and ensured each ingredient exceeded the minimum required by Health Canada. The next part of our journey was sourcing high-quality raw materials that are GMP certified & quality assured, Vegetarian, Gluten Free, GMO Free and Organic wherever possible – and manufacturing in Canada.