Science-Informed
We review available research and traditional evidence when selecting ingredients and determining their purpose.
About Us
Proudly Canadian Since 2017
Better Health Begins With Better Formulation
Health IS Wealth is a Canadian natural health company creating science-backed supplements with meaningful doses, thoughtful ingredient synergy and a commitment to quality.
2017
Health IS Wealth was founded
Canadian
Based in British Columbia
National Growth
Retail and online availability
1% of Profits
Committed to giving back
Our Mission
Our mission is to help people support their health with thoughtfully formulated natural health products that combine scientific insight, quality ingredients and practical everyday use.
Who We Are
A Canadian Wellness Brand Built With Purpose
Health IS Wealth was created from the belief that maintaining good health is one of the most valuable investments a person can make.
We focus on areas that affect how people think, feel and function each day—including brain performance, digestive balance, restorative sleep, liver function, cellular health and healthy aging.
Every product begins with a clear purpose. From ingredient selection to final formulation, we aim to create products that are understandable, relevant and meaningfully designed.
Our Founder’s Story
A Personal Journey Into Brain Health
Founder Sunny Rodhey’s entry into brain health was not academic—it was deeply personal. His family experiences created a lasting awareness of how neurological health can affect individuals, caregivers and entire families.
That experience inspired a broader mission: to build a Canadian natural health brand focused on science, quality, education and products designed around real consumer needs.
Health IS Wealth has since grown from a personal idea into a recognized wellness brand available through major retailers, independent health stores and online channels across Canada.
“My entry into brain health wasn’t academic—it was deeply personal.”
Our Formulation Philosophy
Every Ingredient Should Have a Reason to Be There
We create formulas around intended benefits, ingredient compatibility and meaningful use—not around long ingredient lists or passing trends.
Nature-Focused
Our products draw from nutrients, botanicals and natural compounds with established roles in health and wellness.
Meaningful Doses
We aim to use ingredients at purposeful levels rather than including small amounts solely for label appeal.
Ingredient Synergy
Ingredients are selected to complement one another and support the intended function of the complete formula.
Clear Positioning
Each product is designed around understandable wellness goals so customers can make more informed choices.
Quality Standards
We work within Canadian natural health product requirements and prioritize quality throughout product development.
Our Journey
Growing Health IS Wealth Across Canada
What began as a personal mission has grown through persistence, trusted partnerships and support from customers and retailers.
Health IS Wealth Is Founded
The brand begins with a mission to create thoughtfully formulated Canadian natural health products.
Products and Retail Relationships Grow
The portfolio expands while the company develops relationships with natural health retailers and customers.
Online and Marketplace Growth
Health IS Wealth products become easier to access through direct-to-consumer and Canadian marketplace channels.
Selected by Recognized Canadian Retailers
The brand expands into respected retail partners, including Whole Foods Market and other health-focused stores.
Continuing to Grow Across Canada
Supported by a national distributor, retail partners and independent stores, Health IS Wealth continues to expand its reach and product innovation.
What Guides Us
The H.E.A.L.T.H. Values
Our company values shape how we develop products, build relationships and serve our customers and retail partners.
H
Honesty
We communicate openly and aim to represent our products, ingredients and company accurately.
E
Excellence
We pursue high standards in formulation, presentation, customer experience and continuous improvement.
A
Accountability
We take responsibility for our decisions, commitments and the trust customers and partners place in us.
L
Loyalty
We value long-term relationships with customers, retailers, partners and the communities that support our growth.
T
Transparency
We believe clear information helps people make more confident and informed health and wellness decisions.
H
Harmony
We seek balance between science and nature, business growth and social responsibility, and innovation and trust.
Growing Retail Presence
Available Through Trusted Retail Partners
Health IS Wealth is proud to work with major retailers, specialty health stores and independent businesses that help Canadians discover quality natural health products.
1%
of annual profits committed to charitable giving
Health Beyond Products
Growing With a Commitment to Give Back
Health IS Wealth believes business growth should create opportunities to support the broader community.
We have committed one percent of annual profits to charitable giving as the company continues to grow.
This commitment reflects our belief that health, opportunity and community well-being are closely connected.
Choose Health IS Wealth
Discover Canadian Wellness Products Formulated With Purpose
Explore our growing collection online or find Health IS Wealth products at a retail partner near you.